Government campaign to protect victims of child abuse in England

The Home Office has announced the launch of a month-long campaign in partnership with charities including the NSPCC, to protect victims of child abuse in England. The Something’s NotRight campaign encourages young people to recognise different forms of abuse, report it and get help. The campaign will see animated adverts aimed at secondary school pupils aged 13+, running across Instagram, Snapchat and Facebook. Young people will be directed to a dedicated page on the NSPCC’s Childline where they can access information and seek support.

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